After more than three years of hard work, Training Magazine, which belongs to Xinhua Daily Press Group, has become a famous brand in China training industry and has obtained many trusts from professionals. Our customer loyalty enables us to become the leader in training industry and the most reliable resources for advertisement and marketing organizations and their personnel who pay attention to media brand. In the past, each year we provided many reliable resolutions for you and your business to achieve success; in the future, we will make further efforts on the innovation of resolutions in order to help our customers reach their goals.

　　The publications of Training Magazine are all over the training markets in China. Our authority in the industry enables us to make sure the information from our advertisement customers could reach to their target audiences. Each month, there are at least 60,000 professionals who subscribe our magazine.

　　Training Magazine guides and helps the decision makers in different fields and industries who organize and guide the training in their companies according to their organization goals. Besides the related training information and guidance, those decision makers also want through our magazine to share their management experiences, exhibit their products and etc.

　　Training Magazine has a large-scale market with more than 100,000 readers. Therefore, the other magazines could not compete with us no matter in quality or in quantity of readers.

Main statistics:

　　About 82% readers of Training Magazine are managers in different levels from different fields and industries. Moreover, those people are just the key target audiences for many marketing organizations and their professionals.

Audience Statistics in Enterprise Departments

Work Plan of Magazine: Transferring Knowledge into Value of Enterprises

The Resolutions Which Training Magazine Could Provide
Each month, the readers look for the resolutions of current and future problems in Training Magazine, e.g. enterprise human resources building and employee training development. The whole professional editors of Training Magazine can provide comprehensive reports and analysis about some hot issues, industry current situations and development trends which have important influence on human resources professionals.

Feature Articles
The feature articles of Training Magazine are including the news reports, case studies of human resources development of enterprises in different industries, such as manufacture, retail, transportation, finance, hotel, telecommunication, real estate, and medical care. The articles provide comprehensive explanation from concept to detail execution and then to final result. Our materials and cases mainly focus on the resolutions which have been carried out and achieved success in different industries. The readers could make reference from those resolutions and apply them into their unique situations.

Report and Research
Each month, Training Magazine provides subjective reports based on facts. Those reports are valuable no matter in B-to-B market or B-to-C market. In addition, each year Training Magazine has a lot of research projects, such as the selection of Top 100 training organizations, leadership development survey, E-learning market situation survey, training industry report and analysis, and Corporate University building and development report. Those researches have received broad recognition.

Selection of Top 100 Training Organizations
Each year, Training Magazine selects Top 100 training enterprises which have excellent performances in human resources and employee development projects. The data of training enterprises which are adopted by Training Magazine are all quality and quantity assured. Therefore, the results of selection are authoritative. Those enterprises all could become models in the training and development fields.

　　Training Magazine (www.trainingmag.com.cn) breaks through traditional printable advertisement, taking advantage of online marketing in order to provide more marketing channels and opportunities for the advertisement customers. On the website of Training magazine, no matter the banner advertisement, page advertisement, product exhibition or electronic communication advertisement, all can help the advertisement customers achieve success of online marketing in the future.

　　The professional website of Training Magazine can greatly help our advertisement customers improve their brand images among the professionals of training development and enterprise development. Each month, there are nearly 20,000 professionals of training industry who want to obtain industry news, analysis and prediction, and other information by visiting our webpage. The clicks ratio is as high as 32, 500 per month on average. We can also provide personalized services for advertisement customers to them convey their information precisely to their target audiences.

Training Magazine holds different kinds of annual seminars and exhibitions which obtain the interest and praise from the professionals in the industry. Through those activities, we try to provide the opportunities of direct communicationt with best experts for readers and advertisement customers, and help enterprises look for the resolution of training and e-learning, etc. Each annual conference and exhibition is a great assembly of the elite from enterprises, government, institutions and non-profit organizations.

Training company Communication Conference and Training Courses and products Press
March 21 to 23, 2007 Shanghai
www.trainingmag.com.cn

Director Training and Development Forum
June 8 to 9, 2007 Nanjing
www.trainingmag.com.cn

China Training and Development Annual Conference
October 19 to 21, 2007 Shanghai
www.trainingmag.com.cn

　　The annual conferences about the enterprises training and development are held once a year. The conference provides a high level communication platform of study and development for business persons, and provides opportunities for the participants to communicate directly with professionals in different fields and industries who are responsible for the application, improvement and further development of training, e-learning and etc. There were 1500 professional persons who attended the conference in 2006. Meanwhile, the 3-day conference is the best opportunity for you to establish good cooperative relation with your potential customers and partners, who will become your most valuable customer resources.

The Conference provides infinite opportunities:

• The professionals in different fields and industries who are responsible for the inner training application are invited to come. Those people decide how to make training investment in their own organization.
• Establish network relations with target customers in order to make more profit in the future.
• Have opportunities to communicate face to face with potential consumers.
• Shorten purchase cycle and enable your products or services to have advantage positions in the market.
• Establish long-term cooperative relations with many attendees in the fields of business management, marketing, education, human resources, telecommunication and technology.

　　The Training and Development Director Forum provide a powerful platform for the middle and high level managers in the fields of enterprise training and development to communicate with each other about tough issues which they meet in their daily work.

　　The forum provides services mainly for the professionals who are engaged in training management, performance management, HRD and OD. They can obtain many help through the forum, such as human resources development, enterprise performances improvement and profit maximization of training investment. Many professionals who are from the Top 100 enterprise of Training Magazine selection and service suppliers attend the forum. There should a lot of benefits from the communication with those top leaders, best executors and innovators.